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Can You Change Your Domain Name?

There are plenty of reasons why someone might ask “can you change your domain name”, from rebranding to building trust. Thankfully, it’s a straightforward process that only takes a few days – paired with a little ingenuity.

Keep reading as we explain how to change a domain name in four simple steps.

How to change a domain name in four steps

  1. Choose a practical domain name

The first step is probably the hardest – choosing a domain name that truly reflects your brand. Above all else, it should be unambiguous, easy to memorise and trustworthy so that users feel confident investing in your products and services.

After identifying your identifier, check its availability using a free online tool.

  1. Back up your website content

Next, back up your website content just in case the migration doesn’t go to plan. This shouldn’t be an issue, but it’s always worth erring on the side of caution.

The good news is most providers will automatically save your data in the cloud with managed hosting packages.

  1. Redirect your old content to the new URL

Once you’ve bought your domain name, it’s time to redirect your old website content to the new URL. We recommend asking your provider for help because it’s fairly complicated. However, you can do it yourself via 301 redirections.

  1. Keep everyone in the loop

Last but not least is updating stakeholders and search engines.

You must inform Google about the change. Otherwise, you’ll lose your SEO ranking. You can do this by adding your new domain to Google Search Console. Of course, you also need to tell your clients.

We suggest keeping your old domain name active until the migration is complete to avoid confusion.

Purchase a new domain name today

Purchasing a new domain name is simple with Swift Internet helping help you every step of the way. We support .co.uk, .uk, .org, .net and .com extensions, with a wealth of experience in domain management and hosting.

For more information, call 03330 347500 or email sales@nullswiftinter.net.

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